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Is Your Website Turning Away Potential Clients?
Megan Hayes is a Regional Manager of the Customer Success Team at WeddingWire. As a client-facing customer advocate with 6+ years of experience in both account management and online advertising, she’s...
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6 Ways to Optimize Your Website for Leads
With all of the competition in the wedding industry, even getting website visitors in your local market can be a big win! Once they arrive on your website, however, it’s vital that you guide them to...
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Please Be Seated: Check Out the Brand-New Reception Seating Guide!
For couples in the home stretch of wedding planning, creating a seating chart is an important task that can be a source of stress (and procrastination!) for many. The WeddingWire Editorial and Design...
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How to Respond to a Negative Review
Reviews are key to your online reputation, and it can be frustrating to receive a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, it’s...
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WeddingWire Networking Night Denver
This week, local wedding professionals gathered at Baldoria on the Water for WeddingWire Networking Night Denver! At the Networking Night, wedding professionals had the opportunity to enjoy an...
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5 Ways to Market Your Business in the Busy Season
Now that summer is upon us, wedding professionals across the country face an extremely busy time of year: wedding season! While we know that the most popular months to get married are June, September,...
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Email Etiquette – Revising Your Signature
Email is a marketing channel that large businesses and small businesses alike use an average of 50 times per day. It’s the most common form of business communication, used to connect directly with...
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Wedding PR: The Art of Managing Press Expectations
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding...
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WeddingWire Networking Night St. Louis
This week, local wedding professionals gathered at Randall Gallery for WeddingWire Networking Night St. Louis! At the Networking Night, wedding professionals had the opportunity to enjoy a historic...
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Millennials: They’re Not All the Same
I was recently preparing for a new presentation, and among the other interesting information I found, there were several references to articles about millennials. One of them struck a familiar...
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Top 4 Questions about LGBTQ Wedding Terminology
Photo by Stephanie W Photography For the past six years, I’ve been working closely with wedding pros in the WeddingWire family via webinars and conferences. And although the marriage equality...
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4 Ways to Increase Engagement on Facebook Without Paying for Ads
Facebook’s ever-changing algorithm is making it feel more and more difficult to reach your followers and get high levels of engagement on your posts, but don’t worry – it’s still possible to get a big...
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Recovering from a Social Media Crisis
Social media is as much a blessing as it can be a curse. While it allows us to gain widespread exposure in ways that were never possible before, it also forces our businesses onto a public stage...
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Social Media Bios That Attract Couples
Social media profiles tend to give you limited space when it comes to writing your bio. Facebook gives you 255 characters for your “About” section and Instagram only gives you 150 characters. In order...
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3 Reasons Marketing in Facebook Groups Can Hurt Your Business
Have you ever joined a Facebook Group for local wedding vendors and couples, excited to find a place to connect with potential clients – only to find that every group is flooded with vendor after...
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7 Essentials of a Great Website
An online presence is vital for any business, but a poor online presence could be costing your business money. As busy season starts to wind down and engagement season ramps up, you should start...
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WeddingWire Networking Night Seattle
This week, local wedding professionals gathered at Lake Union Cafe & Custom Bakery for WeddingWire Networking Night Seattle! At the Networking Night, wedding professionals had the opportunity to...
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Why You Should Never Buy Followers on Social Media
The desire to feel validated and popular, paired with the difficulty of earning followers organically leads a lot of businesses to want to buy followers – after all, a higher number of followers will...
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How to Stand Out Using Your Reviews
Photo by: B. Jones Photography This article was written by WeddingWire Education Guru Alan Berg, CSP. I’ve seen quite a few websites that have a paragraph, or even a page, that explains why a couple...
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How to Run a Facebook Contest This Engagement Season
Photo by Walking Eagle Photography Running contests and giveaways is a great way to get engagement and visibility for your Facebook page, but it’s important to be aware of the promotional guidelines...
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Social Media Insights: Use These 3 Platforms to Book More Couples
It’s challenging to stay on top of the latest social media sites and trends — especially while you are busy running a successful business. However, social media doesn’t need to require a ton of time...
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How to Prep Your Press Page for Engagement Season
Photo by: Scott Aleman Photography This article was written by WeddingWire Education Expert, Meghan Ely. As the holidays begin to approach you can almost feel it coming…engagement season is just...
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5 Instagram Must-Haves for Engagement Season
Photo by Clay Swanson Photography Engagement season is quickly approaching, and one of the first places couples will research vendors is on Instagram! To prepare, you should make sure your profile is...
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Is Your Website Turning Away Potential Clients?
Photo by Blueflash Photography You’ve been hearing it over and over, engagement season is just around the corner! But what does that mean for you? This is the ideal time of year to strengthen your...
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How Effective Are Your Email Responses?
Photo by Gawne Design Photography Over the last couple of weeks we’ve shared some quick actionable ways to tune-up your Storefront and website for engagement season, and now it’s time to give your...
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How to Thrive in Our Visual Industry
Photo by Bellagala Photography This article was written by Kevin Dennis, editor of WeddingIQ. The wedding industry is a visual business. There are few other moments in most couples’ lives when the...
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WeddingWire Networking Night Richmond
This week, local wedding professionals gathered at Dover Hall for WeddingWire Networking Night Richmond! Wedding professionals had the opportunity to enjoy a stunning event space fit for royalty!...
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Holiday Marketing Strategies to Boost Your Bookings
If there’s one thing people love, it’s a good holiday! The United States has a number of holidays throughout the year that mean time off and joyous celebrations. While they’re an excellent time for...
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Why You Should Always Think Mobile in Your Marketing
This article was written by Sonny Ganguly, CMO of WeddingWire. In 2018, a mobile-friendly website is no longer a trend or a nice-to-have – it’s a necessity for conducting business, especially in the...
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Is Your SEO Up to Par for 2018?
This post was written by Mike Anderson, Associate Director of SEO at WeddingWire. These days, most purchases start with a search. Customers turn first to Google or Bing to find what they’re looking...
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WeddingWire Networking Night Phoenix
This week, local wedding professionals gathered at Tercero by Aldea Weddings for WeddingWire Networking Night Phoenix! Wedding professionals had the opportunity to enjoy a stunning bohemian event...
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How to Captivate the Fleeting Attention Span of Millennials
Photo by Eileen K Photography Did you know the average adult attention span is only eight seconds? That means you have just eight seconds to make an impression on a potential client, much like we only...
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Ways to Make Your Website Accessible for More Clients
This article was written by WeddingWire Education Expert, Kathryn Hamm. The first and easiest part of being more inclusive in your digital marketing is to diversify representation within your images...
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Is Your Communication Cutting It With Millennials?
Photo by Justin Kunimoto Photography Even though the average age of your target audience remains generally consistent over the years (engaged couples in their 20s and 30s), it’s important to remember...
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Social Media Dos and Don’ts for Attracting Millennial Couples
As we know, millennial audiences are heavily invested in social media, spending about 5.5 hours a day on average engaging with social media. For wedding professionals marketing to millennial couples,...
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WeddingWire Networking Night Atlanta
This week, local wedding professionals gathered at Upstairs Atlanta for our WeddingWire Networking Night Atlanta! Wedding professionals had the opportunity to enjoy a beautifully rustic event space in...
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Branding Considerations for Newly-Diversified Services
This article was written by Kevin Dennis, editor of WeddingIQ. Diversification is one of the key ways that owners of event businesses can boost income, attract new customers and ensure longevity in...
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3 Unique Posts for Social Media
Photo by Vanessa Joy Photography This article was written by Vanessa Joy, Owner & Photographer of Vanessa Joy Photography. “I have bad news: Marketing is hard, and it keeps getting harder. But...
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Marketing to Millennials: Your Questions Answered
Photo by Svetlana Photography We love millennials, but… we can admit that this generation often has demands that can be difficult to satisfy. Millennials have shorter attention spans, ultra-high...
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5 Easy Ways to Get More Referrals
Photo by Rania Marie Photography Throughout wedding season, you will be working with plenty of new clients and wedding professionals, many of whom will be happy to pass your name around to future...
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How to Create the Ultimate Media List
This article was written by Education Expert, Meghan Ely, OFD Consulting Before launching a new PR campaign to publicize your wedding business, it is wise to research and carefully select the media...
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Boost Your Instagram Engagement with These FAQs
Photo by Vanessa Joy Photography Instagram can be overwhelming for seasoned professionals and starters alike. Between finding and creating high-quality content, engaging with your audience and growing...
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WeddingWire Networking Night Denver
This week, local wedding professionals gathered at The Maven Hotel for our WeddingWire Networking Night Denver! Wedding professionals had the opportunity to enjoy a beautiful new venue right in the...
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7 Ways to Win Mobile Marketing
The world is transitioning to mobile — with Google paying more attention to mobile sites and users engaging mainly via mobile phones, mobile conversion and optimization is going to start impacting us...
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WeddingWire Networking Night Minneapolis
This week, local wedding professionals gathered at the Lumber Exchange Event Center for our WeddingWire Networking Night Minneapolis! Wedding professionals had the opportunity to enjoy a stunning...
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3 Ways to Improve Your Mobile Website
The verdict is here: mobile marketing is the new normal and if you haven’t already, it’s time to catch up. The first step to becoming a mobile-friendly business is ensuring that visitors accessing...
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How to Keep Your Storefront Fresh Year-Round
Engagement season is here, which means a lot of newly-engaged couples will soon be looking for their wedding team. This means now is the time to update your online presence! Refresh your Storefront...
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Venue Insights: How to Stand Out to Couples
Photo by Metropolist It’s official, engagement season is here and the majority of proposals are about to happen. As reported in WeddingWire’s annual Newlywed Report, December is the top month for...
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How to Attract Your Ideal Couple
Photo by Anchor & Pine Collective “My business can service all couples.” This is a bold statement and one that luckily I hear less and less these days. For 95% of us wedding business owners and...
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WeddingWire Networking Night Northern New Jersey
On Tuesday evening we had the opportunity to host our WeddingWire Networking Night Northern New Jersey. This evening brought together wedding professionals for a night of collaboration in the tasteful...
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