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Why Your Business Should be on Instagram
Instagram, the increasingly popular online photo- and video-sharing social network, is not often the first choice for businesses as a marketing platform. But with 150 million monthly active users and...
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How To: Create Your SEO Keyword Checklist
With recent changes to Google’s search algorithm and other search engine optimization (SEO) concerns, it can be hard to know what to do for your SEO efforts. While SEO is made up of several moving...
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Email Signature Do’s and Don’ts
No matter what size your business is, email signatures are an important part of your business’ marketing. Think about it – every email you send and even every auto-response you trigger includes your...
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March “Fourth” and Meet Your Mobile Goals
It’s the calm before the storm for many wedding and event professionals; engagement season is over, and the big rush for many couples to book their Wedding Pros has died down a bit. With about 33% of...
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How to Climb to New Profits
This guest post is by Brian Lawrence, developer of Sellthebride.com. Brian also owns Local Traffic Builder, a nationally known web design, marketing and social media firm serving the wedding and event...
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Is Video Content Important?
As a member of the WeddingWire Customer Success team, I’m frequently asked whether or not video content is important. Do you really need photos and videos on your Storefront? Does anyone actually watch...
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8 Ways to Improve Your Social Media Presence
This time of year is very busy for wedding professionals, so social media might be the last thing on your mind. Consider, though, the importance of social media for search engine optimization as well...
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How to Be a Personable Business
Customers are more likely to buy from people and businesses that they like! Being personable will help your potential clients to feel connected with your business and enable them to feel more confident...
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Four Ways Video Can Help Your Wedding Business
Unless you’re a videographer, you may not think of video as a tool for growing your business online, but it’s a tactic you should try! Video packages your message in an entertaining format that helps...
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8 Must-Have Tips for Improving Your Storefront Photos – From the Editors!
Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings...
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Branding in the Wedding Industry
This article was written by Rick Brewer of Wedding Business Marketing. Rick has 22+ years in marketing and selling to wedding couples and is known for his proprietary approach to the psychology of...
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How to Build Strong SEO in 4 Ways
Building strong Search Engine Optimization (SEO) is very important for your wedding business’ online exposure. There’s so much information available about SEO it may be difficult to know what you...
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Set Yourself Apart With Storytelling Marketing
Kylie Carlson is the founder of the Wedding and Event Institute, a certification and training company offering courses in wedding planning, event planning and event design. With campuses in the US,...
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Bridal Show ROI: Avoid These Common Misconceptions
This guest post is by Brian Lawrence, developer of Sellthebride.com and Alan Berg’s business partner. Brian also owns Local Traffic Builder, a nationally known web design, marketing and social media...
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Introducing the WeddingWire Education Guide
WeddingWire believes in the power of education to keep your business ahead of the competition so you can new clients. We’re excited to announce that the 2014-2015 WeddingWire Education Guide is here,...
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Should You Try Mobile Opt-in Marketing?
By now your wedding business should be aware that mobile marketing is on the rise. While you know it’s something your business should be doing, it’s another thing entirely to start up a mobile...
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Search Engine Marketing: SEO vs. PPC Advertising
With the infinite number of websites available online today, search engines have had to work harder to filter through all the results! Search algorithms take many elements into account when evaluating...
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3 Quick Ways to Jump Start Your Blogging Efforts
Did you know that there are over 156 million public blogs, and over 77% of internet users read those blogs? Blogging is a great way to build trust with your readers, educate and inform them, and assist...
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5 Steps to Executing a Content Plan
For those paying attention to marketing trends, content marketing is the shiny “new” strategy. Only, it’s not new. The idea that writing high-quality, educational content can help you book more...
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The “Real Deal” Behind Deals
Wedding season is almost here and clients are looking for great deals, so here are a few Pro tips and suggestions if you consider creating deal for your WeddingWire Storefront! Deals are...
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