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Don’t Miss the New 2015 WeddingWire Education Guide!
WeddingWire believes in the power of education to keep your business growing and ahead of the competition. We’re excited to announce the new WeddingWire Education Guide is here to help your business...
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5 Types of Wedding Video Slideshows
Creating videos to complement your wedding photography is a quick, inexpensive way to market your business, add value to your packages, and create anticipation during sales sessions. Animoto, our video...
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Marketing To Today’s Couples, Not Yesterday’s Brides
This post was written by WeddingWire Education Expert Kathryn Hamm, Publisher of GayWeddings.com, the leading online resource dedicated to serving same-sex couples since 1999. Kathryn is also...
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How to Find (and Reach!) Your Target Audience
This post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui....
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Is Your Website Turning Away Potential Clients?
Megan Hayes is a Regional Manager of the Customer Success Team at WeddingWire. As a client-facing customer advocate with 6+ years of experience in both account management and online advertising, she’s...
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5 Things to Remember When Creating a Website
This post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and...
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Build Your Reputation Through Relationships & Referrals
Webinar recap! Yesterday, we held this month’s educational webinar, Build Your Reputation Through Relationships & Referrals, hosted by WeddingWire Education Expert Andy Ebon. In this session, Andy...
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What’s the Q? Best Practices for LGBTQ Wedding Language
Webinar recap! Language is an important thing to remember when marketing to the LGBTQ community. You do not want to isolate any couples by using offensive wording, or failing to account for specific...
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To Snap or Not to Snap: Snapchat Marketing Explained
Snapchat’s marketing capabilities remain a mystery to many small business owners. The app already has various features, such as geofilters and stories, that could undoubtedly be useful for advertising....
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Partnership Marketing: Building Your Business from Your Wedding Buddies
Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for...
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How to Incorporate Instagram into Your Marketing Strategy
Instagram is one of the most popular social media apps, with over 500 million monthly active users. The mobile-based photo-sharing social network, launched in 2010, has had an undeniable impact on the...
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How-To: Make Your Website LGBTQ-friendly
Since the historic Supreme Court decision legalizing same-sex marriage, an entire new segment of the population has entered the wedding industry as newly-engaged couples. Your wedding business could be...
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Everything You Need to Know About Live Streaming
This post was written by Ashley Jones of Ashley Ann’s Events. As a talented, award-winning wedding and event designer, Ashley has made a name for herself by offering unique and professional designs...
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Go for the Gold: How to Take Home More Industry Awards
Webinar recap! An easy way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning accolades, collecting...
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6 Ways to Optimize Your Website for Leads
With all of the competition in the wedding industry, even getting website visitors in your local market can be a big win! Once they arrive on your website, however, it’s vital that you guide them to...
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Soon Your Reviews Will Be Working Harder for You
Soon we are adding a new search and filtering functionality to the reviews on your Storefront. Couples will be able to easily find reviews related for the type of event they are planning. We’ve found...
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How to Take Home More Industry Awards
A key way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning both recent and frequent accolades,...
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Avoid Being a Wedding Industry “Slasher”
This post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and...
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Build a Strong Foundation Before You Expand
This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the...
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Wedding PR: Developing Your Speaking Platform
Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for...
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